Why does accessibility matter, and what is POUR?
Around 15% of people live with a disability, and accessibility also covers temporary and situational impairments — a broken arm, bright sunlight, holding a baby, a noisy train. Most accessibility work improves the product for everyone.
There's also a legal dimension (ADA in the US, the European Accessibility Act, Section 508 for US public sector, and equivalents elsewhere), and enterprise procurement frequently requires a VPAT before they'll buy.
WCAG is organised around four principles — POUR:
- Perceivable — users can perceive the content (text alternatives, contrast, captions).
- Operable — users can operate the interface (keyboard access, enough time, no seizure triggers).
- Understandable — predictable behaviour, clear language, helpful errors.
- Robust — works with assistive technology now and as it evolves (valid markup, correct roles and names).